![]() To the best of my knowledge, the first use of the Autobot emblem (as well as the Transformers logo, which it was so often used alongside) is in Hasbro's 1984 Toy Fair catalog (distributed in February 1984, at Toy Fair). Griffin-Becal was the Ad Agency at the time, and did create the launch advertising and promotions, but not the Branding and Consumer Packaging. I also commissioned the original artwork for the packaging, which was done with several artists due to the tight turnaround time, and was the creator of the bio card on the back of pack. The original package launched in red for Autobots, and Purple for Deceptions to convey the good versus evil theme. The inspiration for the icons was the actual molded heads in the toy sculptures. I remember getting cartons of the original Takara Packaging (in Japanese) and having to figure out how to transform the toys, and translate that to the American market. CLS&M was a branding and consumer packaging firm, and we were doing a lot of packaging work for Hasbro. The roughness, sadly, seems to only have started when their supply ship finally run out of luck, and straight into Autobots' path.I, Wayne Molinare was the original designer of the Transformer Logo, Autobot and Deception Icons, and Packaging for Hasbro.Īt the time I was an Art Director at Coleman, Lipuma, Segal & Morrill (CLS&M) in NYC. It's not like any member of their extended family tried to get custody or help them, after all, so he's quite aware they are on their own. Starscream and Skywarp, little terrors that they are, aren't always making life easy for him, but Thundercracker is determinated to protect and take care of them, no matter what. Well, he's just a Cadet, and not quite of age for even that, but he's still a Decepticon, like his Creators were! Thundercracker thought he had it rough already, what's with being a war orphan and having to raise two kid brothers on his own while juggling with various tasks as a Decepticon soldier. And one day, those cute little nubs will turn into beautiful, full-fledged wings, and my darling Creation will soar through the skies like all proud flyers do." “You’re still young, little one, but one day you’ll grow up and your wings will grow with you.
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